Pendampingan Inovasi Kemasan Produk (Packaging) Pada Home Industry Kerupuk Anugrah Di DesaTutul Kebon Kecamatan Balung Kabupaten Jember

  • Tri Palupi Robustin STIE Widya Gama Lumajang
Keywords: UMKM, Crackers Anugrah, Packaging

Abstract

One of the problems often faced by small and medium enterprises (UMKM) is the packaging that is still simple. It should be acknowledged that the products produced by UMKM are very tasty and good not inferior to the products produced by the manufacturer. However, because UMKM products are simple packaging so that the appearance is less attractive this is what causes SMEs market coverage is limited and difficult to compete in the market. Grace crackers are the products of UMKM produced by Mrs. SitiZulaikhah. This business was established in 2017 in TutulKebon Village, Balung District, Jember District. The problem faced is the old packaging process due to the lack of tools for plastic pressing and the packaging (less attractive) Based on the problems faced by partners in the packaging process, the steps implemented by the community service team to answer the problems of the partners is to innovate the packaging with a thicker plastic and then the label on the screen printing directly on the plastic and provide relief plastic presses (sealer).

References

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Muhuda. 2014. Pengetahuan Kemasan Standar Produk UMKM. http://www.kajianpustaka.com/2016/10/pengertian-fungsi-tujuan-dan-jenis-kemasan.html. (diaksespadatanggal 10 februari 2018).
Rangkuti, Freddy. 2005. Analisis SWOT: Teknik Membedah Kasus Bisnis. Jakarta: Gramedia.
Published
2018-08-24