Pengaruh Kualitas Pelayanan dan Word Of Mouth Terhadap Keputusan Berkunjung (Studi Pada Pengunjung Kolam Renang Veteran Lumajang)

  • Nur Asikin STIE Widya Gama Lumajang
  • Muhamad Taufik STIE Widya Gama Lumajang
  • Nawangsih Nawangsih STIE Widya Gama Lumajang

Abstract

During the course of time, the manufacturing industry is still more likely to get an economic growth. Ladies and gentlemen who are in business this time are actually quite a lot, for that reason, in terms of services, they can take care of tourists there. In this study aims to determine whether there is an effect of the quality of service and word of mouth on the decision to visit Lumajang Veterans Swimming Pool. This type of research is quantitative research. This study used a questionnaire as material for data collection, which was analyzed by multiple regression tests with the help of SPSS software. The sampling technique uses simple random sampling and the sample used is 100 respondents from Lumajang Veterans Swimming Pool visitors. The data used in this study include primary and secondary data. There are 2 variables in this study namely independent and dependent variables. Independent variables include service quality and word of mouth. Whereas the acting as the dependent variable is the visiting decision. The results of this study indicate that service quality variables influence the decision to visit Lumajang Veterans Swimming Pool. Whereas the word of mouth variable does not affect the decision to visit Lumajang Veterans Swimming Pool. This means that service quality variables partially have a significant effect on visiting decisions, but word of mouth variables partially have no significant effect on visiting decisions. The parties and officers of the Veteran Swimming Pool should better improve the quality of services so that visitors who visit can be more satisfied and will always continue to use the Veteran Swimming Pool services as a tourist destination.

Published
2019-07-05