Menilai Gaya Hidup, Persepsi, dan Kepuasan pada Online Repurchase Intention di Indomaret Citrodiwangsan Kabupaten Lumajang

  • Sulaiman Sulaiman STIE Widya Gama Lumajang
  • Riza Bahtiar Sulistyan STIE Widya Gama Lumajang
  • Ninik Lukiana STIE Widya Gama Lumajang

Abstract

In the digital many companies do online marketing, customers make purchases because of the ease of shopping online, just using the cellphone we want to go home without having to come to the traditional market, this is enough to make shopping on Klikindomaret.com interest. A person's lifestyle is quite diverse depending on activities, interests, and opinions, consumer perceptions of online shopping are different, and the satisfaction that consumers feel about online purchases is very diverse, so that this is needed for proof. There are 60 respondents who use the Klikindmaret.com service willing to be a sample of research using a multiple linear regression analysis approach. The results of the study show that lifestyle variables and satisfaction have a significant effect on online repurchase intention, while the perception does not affect the online repurchase intention. So, in improving lifestyle and satisfaction, it will have an impact in increasing the online repurchase intention. But it can also be by developing perceptions.

Published
2019-07-06