Persepsi Kualitas Layanan dan Harga untuk Meningkatkan Kepuasan Pelanggan (Studi Kasus pada Rumah Makan Serambi Pujasera Klojen Lumajang)

  • Ubay Dillah STIE Widya Gama Lumajang
  • Riza Bahtiar Sulistyan STIE Widya Gama Lumajang
  • Jesi Irwanto STIE Widya Gama Lumajang
Keywords: Service Quality, Price and Customer Satisfaction

Abstract

Factor customer satisfaction of them perception the quality of services and price, problems in this study is whether the quality of services and price influences customer satisfaction of pujasera lumajang klojen eat portico.The purpose of this research to aware of the perceptual effect the quality of services and price to customer satisfaction of pujasera lumajang klojen eat portico.Variable the research is perception the quality of services( x1 ),  price ( x2 ) and customer satisfaction ( Y ). Type research it is research quantitative and research methodology used is descriptive analysis and regression analysis linear berganda.Research he obtained persamaaan linear regression berganda = 2,788 0.393 x1 + + x2 0,253.The partial  ( test t ) show that the quality of services significant to customer satisfaction.While the price does not have positive and significantly to customer satisfaction obtained from the results of the t not that 1,791 0,80 table with a significant degree. A coefficient determination ( r2 ) 0,257, as much as this means 25,7 % customer satisfaction at the diner portico food court klojen lumajang affected by the quality of services and the price of the remaining 74,3 % on an eating house portico food court klojen lumajang influenced by other variables that are out of the studied. variable

Published
2019-07-06