Pengaruh Faktor Budaya, Faktor PribadiDan Faktor Sosial Dalam Keputusan Pembelian Rumah Di Kecamatan Kunir Kabupaten Lumajang (Studi Kasus Pada Perumahan Griya Kunir Asri)

  • Reny Widya Rahma Wati
  • Tri Palupi Robustin STIE Widya Gama Lumajang
  • Hartono Hartono STIE Widya Gama Lumajang
Keywords: culture factors, personal factors, social factors, purchasing decisions

Abstract

The purpose of this research to find out the influence of culture factors, personal factors and social factors on purchasing decisions houses in the Kunir district of Lumajang, partially or simultaneously. This research was conducted at Griya Kunir Asri housing estate with 54 respondents taken. This research tested the hypothesis that there is influence of culture factors, personal factors and social factors on purchasing decisions houses in the Kunir district of Lumajang. The research method used is quantitatif method with multiple linear regression analyze techniques.The results showed that culture factors, personal factors and social factors is not influence on purchasing decisions partially or simultaneously with determination coefficient is 0,036 that showed 3,6% purchasing decisions houses in the Kunir district of Lumajang can be explained by culture factors, personal factors and social factors while 96,4% purchasing decisions houses influenced by other variables not examined in this research. The limitations of this research is only examined the influence of culture factors, personal factors and social factors on purchasing decisions, while other variables that influence purchasing decisions are expected to be examined by next researcher.

Published
2019-07-06