MOTIVATION OF WOMAN SHOPPING IN MODERN RETAIL IN SURABAYA CITY

  • Rena Febrita Sarie University of Wijaya Putra Surabaya
Keywords: motivations, behavior, modern, retail

Abstract

This research is about the shopping behavior of woman in modern retail. This research uses qualitative approach. This sample of study was 20 people, with the criteria ten women were housewives and ten working women by using snowball sampling technique. The result of the study that there are shopping behavior of women in modern retail in Surabaya. Five themes emerge in this study namely shopping motivations are about product, prices, processes and sales service. This motivation occurs because women feel more comfortable shopping in modern retail. The most motivated motivation by consumers is that consumers can get discount price.

References

D’Haese. M., Van Den Berg, M. and Speelman, S. (2008) A Country wide Study of Consumer Choice for an Emerging Supermarket Sector: A Case Study of Nicaragua, Development Policy Review, 26(5).603-615.
Dries, L., Reardon, T and Swinnen, J.F.M. (2004). The Rapid Rise of Supermarkets in Central and Eastern Europe: implication for the agrifood sector and rural development, Development Policy Review, 22(5).525-556.
Pramudiana, D. I. (2017). Perubahan Prilaku Konsumtif Masyarakat Dari Pasar Tradisional ke Pasar Modern. Asketik. Vol 1 No 1. 35-43
Goldman, A,. Krider,R. and Ramaswami,S. (1999) The Persistent Competitive Advantage of Traditional Food Retailers in Asia: Wet Markets Continued Dominance in Hongkong, Journal of Macromarketing, 19(2), 126-139
Hagen, J.M. (2002). Causes and consequences of food retailing innovation in developing countries; Supermarket in Vietnam, New York USA, Cornell University, Department of Applied Economics and Management
Irene and Kiupssy. (2002). The Rapid Rise of Supermarket in Costa Rica: Impact on Horticultural Markets, Development Policy Review, 20(4),473-485
Oberg, H., Bell A. (2012). Exploring phenomenology for researching lived experience in Technology Enhanced Learning. in Hodgson V. Jones C. de Laat M. Mc Connell. Ryberg, T. & Sloep P. (Eds) The Eight International Conference on Networked Learning 2012. 2-4 April. Maastricht School of Management. Maastricht. The Netherland. 203-210.
Omar, O. (1999). Retail Marketing. illustrated edn. Financial Times Management, Pitman.
Reardon, T. and Berdegue, J. A. (2002). The Rapid Rise of Supermarkets in Latin America: Challenges and Opportunities for Development. Development Policy Review. 20(4). 371-388
Reardon, T., Henson, S. and Berdegue, J. A. (2007). Proactive fast tracking diffusion of supermarkets in developing countries: implications for market institutions and trade, Journal of Economic Geography 7(4). 399-431
Reardon, T. and Berdegue, J.A. (2008). The Retail led transformation of agrifood systems and its implications for development policies. Background paper prepared for the World Development Report
Tauber, E.M (1972) “Why Do People Shop?”, The Journal of Marketing, 36(4). 46-49.
Published
2020-09-26