THE INFLUENCE OF MARKETING COMMUNICATIONS AND CONSUMER TRUST ON THE INTEREST OF USERS OF J&T EXPRESS SERVICES IN LUMAJANG THE INFLUENCE OF MARKETING COMMUNICATIONS AND CONSUMER TRUST ON THE INTEREST OF USERS OF J&T EXPRESS SERVICES IN LUMAJANG

  • Hesti Irnanta STIE Widya Gama Lumajang
Keywords: Marketing communication, consumer trust, and interest.

Abstract

This study aims to examine and analyze the effect of marketing communication on the interests of users of J&T Express services; to test and analyze the effect of consumer confidence on the interests of users of J&T Express services. This research is quantitative with a sample of 80 respondents who have met the citeria with a significance level of 5%. The study was conducted using primary and secondary data which was then processed by multiple linier regression analysis methods. The results of this study indicate that marketing communication has a positive and significant influence on user interest in the J&T Express company, consumer trust has an influence on user interest in the J&T Express company.

References

Algifari. (2015). Regression Analysis For Business and Economics. Yogyakarta: BPFE.
Assauri. (2015). Marketing Management: Fundamentals, Concepts, and Strategies. Jakarta : RajaGrafindo Persada.
Budiwati, H. (2012). Easy Ways to Learn and Understand Inferential Statistics (For Business and Economics). Lumajang: STIE Widyagama Lumajang.
Dharmawan. (2013). Quantitative Research Methods, Bandung: Rosdakarya Youth.
Firmansyah, M, A. (2019). Curious Products and Brands (planning & Strategy). Jakarta : CV. Qiara Media Publisher.
Ghozali, I. (2018). MULTIVARIETE ANALYSIS APPLICATION With IBM SPSS 25 Program. Undip Publishing Agency : Semarang.
Indrawan, R., & Yaniawati, P. (2014). Quantitative, Qualitative, and Mixed Research Methods For Management, Development, and Education. Bandung : Rafika Aditama.
Istijanto. (2010). HUMAN RESOURCES RESEARCH Practical Ways to Measure Stress, Job Satisfaction, Commitment, Loyalty, Work Motivation and Other Work Aspects of Employees. Jakarta: Gramedia Pustaka Utama.
Indriantoro. (2009). Business Research Methods Edition 1. Yogyakarta: BPFE.
Indriantoro, N., & Supomo, B. (2011). Business Research Methodology For Accounting and Management. Yogyakarta : BPFE UGM.
Kuncoro. M., (2009). Research Methods for Business and Economics : How to Research and Write Thesis, Jakarta : Erlangga.
Manullang. M., & Hutabarat. E., (2016). Marketing Management in Global Competition, Yogyakarta : Indomedia Pustaka.
Nugroho, Y. A. (2011). It’s Easy Processing Data With SPSS. Creative Media Script : Yogyakarta.
Paramita. R. W. D., & Rizal. N., (2018). Quantitative Research Methods : Textbooks of Research Methodology Lectures for Students, Yogyakarta : Azyan.
Peter. J.P., & Olson. J.C., (2010). Consumer Behavior & Marketing Strategy, South Jakarta : Salemba Empat.
Priansa. (2017). Integrated Marketing Communication In the Age of Social Media, Bandung: Pustaka Sertia.
Priansa, D. J. (2017). Consumer Behavior in Contemporary Business Competition. Bandung : Alphabeta.
Sangadji. & Sopiah., (2013). Consumer Behavior, Yogyakarta : CV ANDI OFFSET.
Sanusi, A. (2011). Business Research Methodology. South Jakarta : Salemba Empat.
Shatu, Y. P. (2016). Master the Details of Profit & Loss Accounting. Jakarta: UNIVERSAL SCIENCE LIBRARY.
Santoso, S. (2012). SPSS Complete Guide Version 20. PT Elex Media Komputindo : Jakarta.
Siregar, S. (2015). Parametric Statistics for Quantitative Research. Jakarta : PT Bumi Aksara.
Somad, R. & Priansa, D. J. (2014). Communication Management, Developing Customer Oriented Business. Alphabet : Bandung.
Sugiyono. (2012). Business Research Methods, Bandung: Alfabeta.
Sugiyono. (2014). Quantitative, Qualitative, and R&D Research Methods. Bandung: Alphabeta.
Sugiyono. (2015). Management Research Methods. Bandung: Alphabeta.
Sugiyono. (2017). Qualitative Research Methods: For Research That Is Explorative, Enterpretive, Interactive and Constructive. Bandung : Alphabeta.
Sunyoto, D. (2014). Consumer Behavior Research Practices (Theory, Questionnaires, Tools and Data Analysis). Yogyakarta: Center of Academic Publishing Service.
Umar, H. (2011). Research Methods For Business Thesis and Thesis (second). Jakarta : PT. King Grafindo Persada.
Wibowo. L.A. & Priansa. J.P., (2017). Communication and Marketing Management, Bandung: Alfabeta.
Widarjono, A. (2015). Applied Statistics With Excel & SPSS. Yogyakarta: UPP STIM YKPN.
Published
2021-09-20