Analisis Strategi Pemasaran Perumahan pada PT. Rojoland Indonesia Buil

  • Wira Nata Yuda STIE Widya Gama Lumajang
  • Moh. Hudi Setyobakti STIE Widya Gama Lumajang
  • Anisatul Fauziah STIE Widya Gama Lumajang
Keywords: Analysis, marketing strategy, marketing mix, marketing mix 7P

Abstract

The right marketing strategy can boost company sales because the company can get the potential customers. Therefore, it is the problem on PT Rojoland Build is whether the marketing strategy at PT. Rojoland Build is right. Marketing strategies are analyzed in detail is a marketing strategy marketing mix 7P. In this study, the researcher used descriptive qualitative design. Based on the research that has been carried out 7P marketing strategy done PT. Rojoland Build is already good, proven with each such marketing mix product (product), price (price), place (place), promotion (promotion), people (people), process (process), and the customer service of interplay with each other against the marketing and sales of the product. For example, a place of strategic quality product (easy to reach and close public infrastructure), a neat and friendly employees, a process that is easy to make deals as well as satisfying customer service, supported the price is suitable in accordance with the market an enticing promotion (for example, provide free furniture for the buyer in cash or installment) make the added value for the consumer to have residential Green Buildings Queen and PT.

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Published
2018-08-24