Pengelolaan Keuangan Oleh Pengusaha Perempuan Pedagang Sayuran di Kecamatan Umbulsari Kabupaten Jember

  • Muhammad Rijalus Sholihin STIE Widya Gama Lumajang
Keywords: Women Entrepreneurs, MSMEs, Traditional Markets

Abstract

The development of small and medium enterprises is growing rapidly along with the advancement of information technology and infrastructure in various regions, it encourages many people not to miss any business opportunities that exist, not to mention the women who notabennya not as head of the family. The purpose of this research is to know the source of capital of female business actors as well as financial management and marketing strategy. The methodology used is qualitative with observation approach, interview, and literature study. The results of this study indicate that the capital source of female business actors comes from the closest people such as husband or other relatives, including financial management that is still not organized or even exist and still mixed with personal or family interests, in terms of business development strategy is done with giving bonuses and not much profit with the merchandise record sold out. Therefore it can be concluded that female businessmen, especially vegetables traders in the district of Umbulsari Jember district should learn more and understand about capital strategy, financial management and marketing is good and right, this is due to low education.

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http://bppp.kemendag.go.id
Published
2018-08-24