Pengaruh Faktor Sosial dan Psikologi Dalam Melakukan Keputusan Pembelian Produk Mebel Alumunium Pada HomeIndustry Berkah Alumunium Lumajang

  • Achmad Farris Fauzi STIE Widya Gama Lumajang
  • Zainul Hidayat STIE Widya Gama Lumajang
  • Jesi Irwanto STIE Widya Gama Lumajang
Keywords: Social Factors, Psychology, Purchasing Decisions

Abstract

The purpose of this study is to determine the influence of social and psychological factors in making
purchasing decisions of alumunium furniture products in home industry blessing aluminum lumajang,
either partially or simultaneously. This study conducted a test of the hypothesis that there is influence
The influence of social and psychological factors in making purchasing decisions of alumunium
furniture products in the home industry blessing aluminum lumajang. The research method used is
multiple linear regression statistic method. The results showed that social factor variables have no
influence in making purchasing decisions, psychological variables have influence in making
purchasing decisions. While simultaneously there is influence of social and psychological factors in
making purchasing decision with coefficient of determination (adjusted R2) obtained equal to 0,270,
which indicate that 27% purchase decision of alumunium furniture product can be explained by social
and psychology factor while the rest while remaining 73% aluminum furniture is influenced by other
variables not examined in this research. The limitation of this study is to examine the influence of
social and psychological factors in making purchasing decisions. While other variables that influence
the purchase decision is expected to be investigated by further researchers

References

Abdullah, T., & Tantri, F. (2012). Manajemen pemasaran. Jakarta: PT Raja Grafindo Persada.
Ferrinadewi, E. (2008). Merek & Psikologi Konsumen (Pertama). Yogyakarta: Graha Ilmu.
Sugiyono. (2014). Metode Penelitian Kuantitatif Kualitatif Dan R&D. Bandung: Alfabeta.
Lutfi, S., & Irwanto, J. (2017). Lutfi : Pengaruh Store Atmosphere, Lokasi, dan Keragaman Produk
Terhadap…. Jurnal Ekonomi Bisnis, 1(1), 40–51.
Sunarto. (2006). Manajemen Pemasaran 2. Yogyakarta: aditya media.
Published
2018-08-24